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Writer's pictureThomas List

Talent Management in Growing Organisations

Updated: Oct 24, 2023

Running a software company is about the best people working together

effectively and creatively to ensure ongoing innovation. Therefore, talent management is crucial for the success of a growing B2B startup or scale-up organisation.


Talent Management is all about finding the best talent for the right job
Young talent eager to make an impression

As your headcount in the organisation grows, the more people express ambitions and expectations. The good news is that demanding employees usually are the most engaged individuals. But are they always your best talents? A talent management process helps you to get clarity.


Here are some benefits you will get from a good talent fit in your company:

  1. Competitive Advantage: Skilled and motivated employees can help your company outperform competitors, develop innovative solutions, and capture market share more effectively.

  2. Innovation and Growth: Talent is the lifeblood of innovation. As you expand, you'll need creative minds to develop new ideas and solutions. Effective talent management ensures you attract individuals who can drive innovation, often essential for sustained growth.

  3. Adaptability: Having a talented, agile workforce that is open to change can make the difference between seizing opportunities and succumbing to challenges.

  4. Customer Satisfaction: In a B2B environment, customer relationships are paramount. Hiring and retaining talent that understands your customers' needs and can deliver exceptional service is crucial for maintaining client satisfaction and loyalty.

  5. Efficiency and Productivity: Effective talent management involves matching people to the right roles. When employees are well-suited to their positions, they are more likely to be productive and efficient, reducing wasted resources and maximising output. Matching the best talent to the right position goes much beyond recruitment.

  6. Scalability: As your organisation grows, you'll need to scale operations efficiently. Talent management practices, such as clear job descriptions, training programs, and career development plans, can help ensure your team can adapt to the increased demands without sacrificing quality.

  7. Talent retention**:** Poor talent management can lead to high turnover, which is costly and disruptive. You can reduce turnover rates, mitigate associated risks, and maintain a stable workforce by proactively managing talent.

  8. Company Culture: Talent management plays a significant role in shaping your organisational culture. A strong company culture can attract like-minded individuals who align with your mission and values, fostering a positive and cohesive work environment.

  9. Leadership Development: As your startup grows, you'll need leaders to manage larger teams and navigate complex challenges. Effective talent management includes identifying and nurturing leadership potential within your organisation, and ensuring a pipeline of capable leaders.

  10. Cost Savings: Hiring and retaining the right talent from the start can save you money in the long run. High employee turnover, recruitment costs, and the expenses associated with training new hires can be reduced when talent management is a priority.

  11. Brand Reputation: Your reputation as an employer can impact its ability to attract top talent. A strong focus on talent management can enhance your employer brand, making it easier to recruit top-tier candidates.


The Genesis of the 9-Grid

Just as astronomers use telescopes to explore the cosmos, talent management in growing organisations requires the proper framework to identify and develop talent effectively. The 9-Grid is that framework that simplifies the complexities of talent management. It consists of a 3x3 matrix, each quadrant representing different employee potential and development stages.


Talent Management 9 Grid
Talent Management 9 Grid


The Upper Row: The Talent Pool

Imagine this as the starting point for your top talent, where high-potential new hires and entry-level employees begin their journey. They are the bright stars in your organisation, filled with potential and eager to shine. You should spend the most time with individuals in this row.

  1. Potential Stars (High Potential, Low Performance): These team members are your promising newcomers yet to demonstrate their abilities fully. Invest in their growth, offer mentorship, and watch them skyrocket.

  2. Rising Stars (High Potential, Expected Performance): These are your brightest prospects. They not only show potential but also deliver results. Devote resources to nurture their development; they are the future leaders.

  3. Guiding Stars (High Potential, High Performance): These are your organisational leaders. They consistently deliver exceptional results. Invest in their continuous growth and leadership development.


The Middle Row: The Transition Zone

The middle row represents employees at a crucial crossroads in their development. They could either continue to shine or fade away.

  1. Black Holes (Moderate Potential, Low Performance): Beware of these underperformers; they consume resources without contributing significantly. Evaluate their fit within the organisation and consider retraining or reassignment.

  2. Critical Mass (Moderate Potential, Moderate Performance): These are your core, mid-level performers with room for improvement. Provide training, mentorship, and support to ignite their growth.

  3. Steady Stars (Moderate Potential, High Performance): Key contributors may not be top talent at the moment, but they have the potential to be future leaders. Provide motivation and opportunities for growth and mentorship to help them ascend.


The Lower Row: The Pinnacle

The top row of the Talent Management 9-Grid features your seasoned leaders and top talents, the guiding stars of your organisation.

  1. Dimming Stars (Low Performance, Low Potential): These stars have begun to lose their lustre. Reevaluate their roles and responsibilities, and intervene to help them reignite their brilliance. Alternatively, put a formal performance improvement process in place.

  2. Fading Stars (Low Potential, Moderate Performance): These employees have limited growth potential but are currently adequate performers. What closely and look out for replacement talent.

  3. Supernovas Stars (Low Potential, High Performance): These trusted employees excel in their current roles but may have limited growth potential. Recognise their contributions while keeping them engaged and motivated.


Navigating the Talent Maze

Understanding the Talent Management 9-Grid is just the beginning. Like a skilled navigator, you must continually adapt and adjust your course. Rotate your compass, assess your talent's positions, and align your strategies with your organisational goals.

As your organisation evolves, remember that stars in the sky don't remain static; they shift, grow, and change. Keep a watchful eye on your talent landscape and adapt your talent management approach accordingly. With the Talent Management 9-Grid as your compass, your organisation can continue to explore new horizons and shine brightly in the business world.


In conclusion, talent management is not just a nice-to-have for growing organisations; it's a strategic imperative. Building and maintaining a talented, motivated, and adaptable workforce can be a crucial driver of your company's success, helping you navigate growth challenges and seize opportunities in a competitive marketplace.

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